Sierra Madre Cares

Sierra Madre Cares is an initiative designed to provide assistance to Sierra Madre residents and business owners during the current COVID-19 pandemic. As part of that initiative and in an effort to assist Sierra Madre small businesses, the City is offering a small business grant program, a plan to provide opportunities for outdoor seating and dining throughout Downtown Sierra Madre, and a plan for outdoor facility use. In addition, the City has prepared a Senior Communication Plan that outlines resources available to seniors in our City.

Please see below for all available plans from the City.

COVID-19 Nonprofit Grants

As part of the Sierra Madre Cares effort, the City Council recently approved the COVID-19 Nonprofit Grant Program. Utilizing $200,000 in American Rescue Plan Act (ARPA) funds, Sierra Madre nonprofit organizations will be able to apply for up to $50,000 in grant funding. The purpose of this program is to provide immediate financial support to organizations that have experienced financial hardship due to the COVID-19 pandemic and to implement COVID-19 prevention or mitigation tactics.

Outdoor Facility Use Permit

Outdoor Dining Expansion Program

In an effort to assist Sierra Madre food establishments during the County’s Safer at Home reopening strategy, the City of Sierra Madre is announcing a plan to provide opportunities for outdoor seating and dining throughout Downtown Sierra Madre.

Through the City’s analysis of the Downtown areas, staff identified locations on West Sierra Madre Boulevard and North Baldwin Avenue that could be transformed to provide expanded outdoor seating and dining that can accommodate social distancing, while increasing restaurant capacity, allowing customers to dine. This feature of the Sierra Madre Cares initiative will provide for:

- Permitting the use of some private parking lots to use as dining areas.
- Permitting the use of sidewalk areas beyond traditional constraints.
- Permitting the use of some street parking stalls for seating.
- Permitting areas of Kersting Court (details still yet to be determined).

In all cases, permits will be required. Permits will be administrative and there will not be a fee charged for the permit. However, the permits include provisions to protect public safety, including keeping the areas clear of trash and debris, maintaining Americans with Disabilities Act (ADA) rights, and closely following the County Health Department guidelines for business reopening requirements.

To apply for a permit, please contact Chris Cimino, Director of Public Works at 626-355-7135 or [email protected] Please fill out the Sidewalk Dining Permit and provide a rough drawing of plans of how you'd like your outdoor setup to look like.

Senior Communications Plan

The City of Sierra Madre is following these procedures to provide current communication in light of COVID-19 and keep the Senior Community and families informed of essential information and resources. City staff are monitoring email communication daily, and although employees are minimizing direct engagement and practicing social distancing in the community, please note that voice messages, emails, and social media responses are being addressed in the most efficient and timely manner.

If at any moment additional information is needed, please contact City Hall Administrative Services at (626) 355-7135, Monday-Thursday from 7:30AM – 5:30PM, as they are taking messages and e-mailing the appropriate person.

For messages that may trickle in otherwise, please note our team is remotely checking voicemail daily at the Community Services Department, (626) 355-5278 x702.